Those looking for an all-in-one, multipurpose haircare product with high quality, natural and certified organic ingredients need not look any further thanks to the launch of Nuele. Nuele’s multipurpose Hair Serum makes hair manageability effortless by combining deep moisturization with heat protection to take the complexity out of your daily routine. The serum is a super lightweight, residue-free blend of five concentrated oils that detangle, repair, enrich, and protect your hair throughout the day. While other products work for specific hair types, Nuele is perfect for the full spectrum of wavy, curly and coily hair types.
Nuele uses only 100 percent natural and organic ingredients to never sacrifice on the effectiveness of each ingredient, which includes jojoba oil, argan oil, moringa oil, rosemary oil, and clary sage. The serum features a natural fragrance and is free of parabens, sulfates, alcohol, GMOs, cyclic silicones, and phthalates. Nuele is serious about using natural, non-toxic ingredients, and has achieved MADE SAFE® Certification, a non-toxic certification seal. Unlike 99% of the natural-claiming products on the market, Nuele’s formulation is backed by the MADE SAFE standard which is defined by science. MADE SAFE goes beyond claims like, “clean,” “green,” “natural,” and “eco” that aren’t defined and can mean many different things, as well as single-chemical claims like “paraben-free” or “BPA-free”, investigating every single ingredient and sub-ingredient in a product.
Nuele stands apart from other haircare brands on the market by skipping ingredient dilution with water and synthetic oils, only using the strength of truly natural ingredients for an unparalleled moisturizing experience. Additionally, ingredients used are responsibly sourced from Ghana and Morocco to help drive the economy in rural markets in Africa, promoting fair payment for local female farmers and minimizing environmental impacts.
“In a study conducted by Silent Springs, 72% of hair products tested contained harmful chemicals that can interfere with hormones like estrogen. Our goal with creating Nuele was to create a product with truly natural and organic ingredients that were good for you and your hair health, and that actually work,” explains Anne Cheatham, co-founder of Nuele who started the company alongside Dr. Christine Martey-Ochola. “We started the company out of necessity because we were unable to find a quality all-natural hair product that worked for our hair type. As a result, we set out to create a product that works for all hair types that nourishes the hair without the use of chemical relaxers or keratin treatments.”
To use, apply a few drops, rub your fingers through your hair and say goodbye to flyaways and tangles, and hello to luscious curls, bouncy waves, and feather-light straight hair. Use Nuele to smooth hair, control flyaways, detangle hair, moisture frizzy ends, prevent split ends, spruce up curls, and as an all-natural heat protection for straightening hair and for blowouts. With continued use of Nuele, your hair will be healthy, have less breakage, and retain integrity much longer.
Nuele is available for $24 per bottle at NueleHair.com
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