Popular haircare and beauty brand Alikay Naturals has announced the release of its highly anticipated exclusive collection “The Lemongrass Style Collection” to be sold at Target.com and Target retail stores nationwide.
The collection was created around the original Liquid Gold, Lemongrass Leave-in Conditioner, which has become essential in locking in moisture and hydrating hair. The award-winning product has a new look and is featured in the collection.
Premiering at the popular superstore just in time for the New Year, the collection gives consumers the ultimate in style versatility. Lemongrass oil helps to strengthen hair follicles, promote healthy hair growth, reduce hair shedding, soothe dry hair and itchy scalp, and make hair feel silky and look shiny. The signature lemon-fresh smell is delightfully refreshing.
The line includes Lemongrass Leave-In Conditioner, Lemongrass Super Twisting Butter, Lemongrass Hold it Styling Gel, Lemongrass Slay & Lay Edge Gel, Lemongrass Sleek & Shine Finishing Oil, and Lemongrass Styling Mousse. The prices range from $11.99 – $14.99.
“We are excited and honored to have partnered with Target stores to sell The Lemongrass Style Collection,” said Rochelle Graham-Campbell, CEO and Co-Founder of Alikay Naturals. “Since we first premiered the collection in February, these products have become the foundation for imparting moisture and hydration to hair. We are elated that Target continues to share our commitment to celebrating healthy hair for all textures. Additionally, consumers can now access the products at their favorite Target, making it easier to shop, style and slay!”
ABOUT ALIKAY NATURALS
Coined a “beauty pioneer” by the media at the age of 26, Rochelle Graham-Campbell’s Caribbean inspired Alikay Naturals products are composed of the richest natural & organic ingredients that use healing properties and natural humectants to nourish and replenish moisture from the inside out. No sulfates, no parabens, no mineral oils, no alcohol and no petroleum. The Alikay Naturals line is currently available at select Target, Walmart, Rite Aid, Kroger, Meijer, HEB stores, Harmon Face Values and CVS stores nationwide. In addition, the line can also be found at over 150 independent retail locations worldwide, including France, Netherlands, Canada, United Kingdom, Jamaica and Bermuda. (www.alikaynaturals.com)
ABOUT TARGET
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
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