The Mane Choice, a brand dedicated to offering healthy hair care solutions and premium styling products grounded in beauty, health and science, is announcing today its strategic decision to partner with MAV Beauty Brands. MAV Beauty Brands is a global personal care company dedicated to nurturing and growing founder-focused brands.
Founded in 2013, The Mane Choice collections offer award-winning solutions to achieving beautiful, healthy hair and can already be found across many food, drug, mass and specialty retailers. As a result of this partnership, The Mane Choice will now have the opportunity to expand across North America and reach a global consumer who desires premium hair care solutions and elevated styling products.
The Mane Choice founder, Courtney Adeleye, is passionate about giving back to the community that has fueled her company’s rapid growth, as evidenced by her continual outreach through the successful “Pay My Bills” campaign, “The Bawse” Conference and many more. As a self-starter entrepreneur, it was critical that Adeleye found a partner who shares the same DNA and mindset as The Mane Choice and also supports the brand’s desire to build opportunities for the community.
“I made this move to expand the company’s reach and ultimately create more opportunities for my community, so they can get on a path to creating advantage and wealth,” says Adeleye. As a result, Adeleye is proud to announce her launch of The Generational Advantage Fund. This formal platform will be focused on providing financial literacy programs to communities in need, fueling them with tools to succeed from generation to generation.
To launch the fund, Adeleye has already personally committed to contributing $30 million to support business capital, mentorship programs and scholarships, among other initiatives. By expanding the reach of the brand, Adeleye will be more empowered to help diverse communities with an opportunity to share in the success and impact of The Mane Choice.
About The Mane Choice
The Mane Choice provides healthy hair growth and retention products that are infused with vitamins and essential nutrients such as Biotin, Vitamin A, B, C, D, & E. Founded by Registered Nurse, Courtney Adeleye, the products are built on a foundation of research and the “beauty, health, science” approach to achieving beautiful healthy hair at an affordable price.
The collections can be found nationwide in major retailers including Target, Walgreens, Sally Beauty, and Walmart. Learn more at www.TheManeChoice.com or @TheManeChoice on social media.
About MAV Beauty Brands
MAV Beauty Brands is a global personal care company dedicated to providing consumers with premium quality, authentic and differentiated products. Our innovation-focused, next-generation platform consists of complementary and rapidly growing personal care brands: Marc Anthony True Professional, Renpure, Cake Beauty and The Mane Choice.
Our products include a wide variety of hair care, body care and beauty products such as shampoo, conditioner, hair styling products, treatments, body wash, and body and hand lotion across multiple collections that each serve a different and personalized consumer need. Our products are sold in over 30 countries, around the world, in over 100 major retailers and through over 60,000 doors.
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